About Consulting Lab

Build. Scale. Thrive.

We transform struggling service businesses into thriving operations through battle-tested systems and strategies.

Our Story

From Struggle to Success
Business Success Journey

Founded on Experience

Consulting Lab was born from our founder's journey of entrepreneurial trials and triumphs. After experiencing multiple business failures and learning crucial lessons the hard way, our founder built a service business that not only survived but thrived through the challenging COVID-19 pandemic, expanding to six cities across three countries.

This success story became the foundation for our consulting practice, a mission to share battle-tested strategies with other service business owners so they can avoid common pitfalls and accelerate their path to success.

Who We Serve

We work with ambitious U.S.-based service business owners across two key sectors: home services (cleaning, repairs, landscaping, maintenance, etc) and event services (planners, DJs, photographers, caterers, etc).

Our ideal clients are solopreneurs, micro-businesses with 1-5 team members, and growing small businesses with up to 50 employees. They deliver excellent services but find themselves overwhelmed by operational challenges and seek clear, actionable systems to improve their business.

Our Core Values

What Drives Our Work
✓

Honesty

We deliver transparent advice without sugarcoating challenges, providing the truth you need to hear, not just what you want to hear.

⚡

Efficiency

We focus solely on proven strategies that deliver results without unnecessary complexity, saving you time and resources.

💪

Empowerment

Every client interaction leaves business owners more capable and confident in their path forward, equipped with the tools for success.

🔄

Reliability

We provide consistent, battle-tested systems that create predictable outcomes, building a solid foundation for your business.

😊

Fun

We believe building a successful business should energize rather than deplete you, making the journey enjoyable and sustainable.

Our Team

The Experts Behind Consulting Lab
Sitou Byll-Cataria

Sitou Byll-Cataria

Founder & CEO

Serial entrepreneur with 10+ years of experience building and scaling service businesses across multiple markets.

Lola AI

Lola

In-House AI Agent

Our intelligent virtual assistant who helps streamline operations, answer client questions, and provide 24/7 support for the entire team.

Stacy

Stacy

Podcast Host

Our inquisitive, engaging AI host who brings expert voices to the mic, breaks down big ideas, and guides insightful conversations for service business owners.